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Paul Peterson
2 days ago4 min read
What We Mean When We Talk About Innovation
Innovation is often misconceived as the singular act of creating and launching new products. In reality, it is a complex, multifaceted...
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Paul Peterson
3 days ago3 min read
Time to Get Out of Your Comfort Zone
In product management, the pressure to "play it safe" is pervasive. After all, stakeholders demand measurable results, teams want clear...
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Paul Peterson
Jan 143 min read
Keep, Kill, or Pivot: A Strategic Guide to Critical Product Decisions
Deciding whether to keep, kill, or pivot a product feature or idea is one of the most complex and vexing challenges for product teams....
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Paul Peterson
Jan 134 min read
Illuminating Blind Spots
In the dynamic world of product management, where speed and innovation often take precedence, it’s all too easy to fall prey to blind...
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Paul Peterson
Jan 133 min read
Telling It Like It Is
Why You Need to Start Paying Attention to Catalytic Customers If you’re a product manager, you’re probably used to living in the...
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Paul Peterson
Jan 124 min read
The Build or Partner Dilemma. How Catalytic Customers Can Help
The question of whether to build internally  or partner externally  is one of the most pivotal decisions a product team will make. It’s...
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Paul Peterson
Jan 84 min read
Product Management is Dead. Long Live Product Management.
The obituaries for product management are piling up. With the rapid ascent of artificial intelligence, automation, and leaner...
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Paul Peterson
Jan 44 min read
Beyond the Buzzword: Storytelling in Product Planning
Storytelling in product planning and marketing has become one of the most overused concepts in recent years. Walk into any strategy...
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Paul Peterson
Jan 34 min read
The Echo Chamber Problem, or You are Not Your Target
As product managers, it's natural to believe that we know our products inside and out. After all, we are the architects behind the...
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Paul Peterson
Jan 34 min read
Feature Bloat Is Not Innovation (and How to Avoid It)
Have you ever noticed how a product with too many features often feels less effective rather than more innovative? For many teams, the...
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Paul Peterson
Jan 23 min read
Your MVP Is Killing Innovation: Why Starting with Minimum Value is Maximum Risk
When was the last time your Minimum Viable Product (MVP) truly delivered groundbreaking insights or propelled your team toward meaningful...
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Paul Peterson
Dec 28, 20243 min read
Shortening the Time Between Hypothesis and Insight
A New Imperative for Product Managers Against an increasingly competitive landscape and amidst rapidly accelerating technological change,...
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Paul Peterson
Dec 17, 20243 min read
The Hidden Cost of Complexity
And How Product Leaders Can Prioritize Features that Drive Adoption  We live in an age of relentless innovation. As product manager know...
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Paul Peterson
Dec 2, 20243 min read
Keep Your Product Roadmap on Track Using Catalytic Customers
In product management, few things are as frustrating—or damaging—as being blindsided. Whether it's a sudden competitive move, an...
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Paul Peterson
Nov 30, 20243 min read
How Catalytic Customers Help Product Managers Avoid the HiPPO Trap
In product development, it’s a familiar scenario: a critical decision looms about the product roadmap, and in the absence of clear...
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Paul Peterson
Nov 26, 20242 min read
What Product-Led Growth Companies Can Learn from Catalytic Customers
In the fast-paced world of product-led growth (PLG), where the product is the primary driver of acquisition, retention, and expansion,...
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