The ability to identify and engage Catalytic Customers can profoundly shape an organization’s approach to innovation and market...

In our digital-first world, user experience (UX) research has become a cornerstone of product development. Companies obsess over testing...

Achieving product-market fit is often hailed as the Holy Grail of innovation. It’s the moment where your product’s value proposition...

When product teams embark on jobs-to-be-done (JTBD) investigations, they aim to uncover the underlying motivations driving customer...

In a world where AI-enabled insights tools are emerging at lightning speed and rapidly moving into the mainstream, the opportunities for...

Buyer journey mapping has rapidly grown in importance and popularity as a cornerstone of modern customer experience strategy. Companies...

As artificial intelligence continues to revolutionize how businesses glean insights, it’s tempting to rely on algorithms to tell us...

In the fast-paced world of product-led growth (PLG), where the product is the primary driver of acquisition, retention, and expansion,...

Harnessing Digital Ethnography to Capture Catalytic Customer Insights   We've written a lot about the importance of understanding the...

Relying on internal data and artificial intelligence to understand customer behavior is great for creating a picture of what’s already...

Recently, we were challenged by a business-to-business client to articulate what it means to be a specialist in B2B market research. How...