“Measure what matters.”   It’s one of those phrases that’s become so widely accepted in business that it no longer gets questioned. A...

In Agile product development, User Stories are a cornerstone for delivering features that delight users and drive business growth. But...

In fast-moving product organizations, timely decision-making is often the difference between momentum and missed opportunity. Too...

As artificial intelligence becomes increasingly embedded in product development—powering everything from personalization engines to...

Many product managers and their research colleagues have a love-hate relationship with concept testing. When done well, it can flag weak...

Market research is in crisis. Response rates are plummeting. Fraud is rampant. AI-generated survey responses are muddying data. Consumers...

For seasoned insights professionals, segmentation and persona development are foundational tools—part of the baseline repertoire we draw...

Designing Product Research To Expose Product Flaws In product development, testing is often approached as a process to validate success....

The ability to identify and engage Catalytic Customers can profoundly shape an organization’s approach to innovation and market...

For product managers driving innovation, staying ahead of the curve means (at least in part) embracing cutting-edge tools and the latest...

At CoinJar Insights & Strategy, we’ve seen firsthand how meaningful it can be to engage your most invested customers. One of the best...

Co-creation. It’s a concept that’s been hyped to death before most companies have even figured out how to do it properly. It gets talked...

In our digital-first world, user experience (UX) research has become a cornerstone of product development. Companies obsess over testing...

When product teams embark on jobs-to-be-done (JTBD) investigations, they aim to uncover the underlying motivations driving customer...

In a world where AI-enabled insights tools are emerging at lightning speed and rapidly moving into the mainstream, the opportunities for...

Buyer journey mapping has rapidly grown in importance and popularity as a cornerstone of modern customer experience strategy. Companies...

Harnessing Digital Ethnography to Capture Catalytic Customer Insights   We've written a lot about the importance of understanding the...

Customer feedback is the lifeblood of meaningful innovation. It guides effective product planning, informs resonant marketing strategies,...