Take the Guesswork Out of Innovation
CoinJar is an insights collective built to serve marketers and product managers in an era of AI-driven disruption, agile development, and persistent resource constraints. Our team of researchers, designers, writers, strategists and storytellers work with you to drive profitable innovation in products, services, and experiences.
OUR VISION
Nurturing Innovation in an AI-driven world
​
Innovation doesn’t happen by accident. And putting up a wall of post-it notes in a Thursday afternoon brainstorming session doesn't reliably increase your chances of developing a successful innovation.
​
With advances in generative AI, the pace of new ideas and new opportunities is accelerating exponentially, creating a seemingly endless stream of possibilities for innovation. The challenge for businesses is to place their bets – and their precious resources – on those innovations that drive real value for customers. And real impact on the bottom line.
​
Unless you have unlimited budgets to put behind experimentation, boundless tolerance for failure and near-infinite patience to let things play out in the market, you need a structured approach, and a multi-disciplinary perspective, to guide your innovation and product roadmap planing efforts. That's why we founded CoinJar. And how we want to help.
​
​
​
​
SERVICES
Insights. Inspiration. Implementation
Everything we do begins with a grounding in real insights—drawn from primary research, competitive analyses, and accommodation of your unique culture.
We use both conventional and AI-enabled tools to identify and scope opportunities that make a difference.
We work collaboratively with you and your team to craft and refine solutions that address those needs.
And finally, we make sure that you have an effective strategy and full arsenal of tactics to bring those ideas to market.
​
LEADERSHIP
Paul Peterson
Founder/CEO
​
Paul has spent more than three decades helping companies listen better—really listen—to the people they’re trying to serve. As a researcher, facilitator, and strategist, he’s worked alongside product teams, marketers, and executives to bridge the gap between customer truth and business momentum.
​
He founded CoinJar Insights to create the kind of consultancy he always wanted to hire: senior people only, no filler, and zero patience for generic findings. Just sharp thinking, honest conversations, and practical paths forward.
​
Paul is also the mind behind the Catalytic Customer™—a new lens on customer insights that focuses on the most engaged, forward-thinking, and constructively critical people in a category. His upcoming book, The Catalytic Customer: Accelerating Innovation and Growth from the Outside In, distills what he’s learned into a blueprint for how product and innovation teams can build better by learning from the right voices.
​
Clients trust Paul not just for his experience, but for how he shows up: thoughtful, curious, refreshingly candid—and deeply committed to work that actually moves the needle.
​
​
Our name is a reflection of who we are and how we operate. The humble coin jar symbolizes more than just savings—it’s about value, intention, and the careful accumulation of resources that, over time, lead to something greater. It evokes a sense of nostalgia, reminding us of simple yet powerful habits that build wealth and opportunity.
This philosophy underpins our work. We help our clients discover and harness the value hidden within their customer base, and beyond. Just as a coin jar symbolizes turning small investments into substantial returns, we uncover the insights that fuel transformative innovation and sustainable growth.
CoinJar isn’t just a name; it’s a reminder that meaningful growth comes from appreciating your resources and using them wisely. Let us help you unlock your next opportunity—one valuable insight at a time.
WHY "COINJAR"?
CLIENT EXPERIENCE
We've had the good fortune to learn from—and with—some of the best.
GET IN TOUCH
CoinJar Insights LLC
755 Baywood Drive
Floor 2, Suite 200
Petaluma, CA 94954